There are lots of different ideas around how to get the best out of small business coaching. Every business owner I’ve met has at some point in their business become stuck and in the need of some outside intervention to get them moving again.
The great advantage with small business coaching is that there are many options from which you can choose. So here’s 3 tips which you can use in selecting who to go with for your small business coaching
Manage your expectations – have you ever looked through rose coloured spectacles when trying something new? I have found this to be the case with many owners who think that a coach will somehow be the answer to all their problems.
Remember that you’re hiring a coach not a new CEO for your business. The coach’s role is not really about performing and making your business run better. Their primary purpose is to help YOU do it. And if you’ve been in a mess for a while or stuck on a significant problem then things won’t magically turn around in a few days or weeks.
Remember that it’s about YOUR PROGRESS in fixing your business that’s the relevant measure and manage yourself away from blaming the coach if things aren’t working.
Focus on what’s relevant – Many coaches come equipped with a programme which is designed to make your business better. Often they have a pre-designed structure which has been designed to make sure that everything is covered off during the coaching process.
This is great IF it fits in with the timing of your business and the issues your are currently facing. Be aware if the coach deflects your questions with statements like, ‘We’ll get to that later in the programme.’
If you’re the one who is empowered to run your business then the coach is working with you NOT you working to their schedule. Sometimes the business owner isn’t sure what to do next and advice from the coach is pertinent but if you know your issues then make sure you start with what’s important to you.
Don’t forget about the money – Often the business coaching is delivered from a motivational viewpoint. The business owner is lonely and frustrated and the coach comes in to help motivate the owner to do better.
While motivation is very important it is not the only answer. Your business performance will have money as a key measurement of success and therefore, if the coach is unable to help you with the money side of your business there is a gapping HOLE that needs to be filled to ensure your overall business does not fail.
While getting more sales is important, it is the cash flow you’ll generate from those sales which will determine your long term success. So don’t go into denial and forget about the money.
These three tips are not the only things to consider in selecting business coaching but they a good start which you can move forward from.
So what’s your experience with small business coaching?