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Do people know the sound which is coming from your business?
When people think about your business what sort of sound do you think they are hearing and how are they hearing it.
Is it the voice they hear in your newsletter?
Is it the voice they hear when visiting your website?
Is it the voice they hear when dealing with you face to face?
Most likely they are hearing all of these so the next question is:
Are the voices consistent? Is there a conflict in the message that is being sent out of your business?
As the business owner it is important that your voice is heard consistently both inside and outside your business.
There are many ways that this can be achieved but often the business owner forgets and people are left hearing disjointed voices from employees, disgruntled customers or competitors.
Determine today that your voice will be heard consistently and in a way which supports the business values which you aspire to.
Employees will usually see a business from a different perspective to that of a business owner.
In today’s Vlog we look at how a business owner can assist staff to see the big picture for their business and we discuss three tips for helping align their energy with the business owners to ensure everyone is pulling in the same direction.
The Vlog series comes from One Sherpa an online global membership community dedicated to helping small business owners succeed and prosper.
The series is filmed on location around Melbourne, Australia and answers questions commonly asked by small business owners.
This video is filmed from Emerald Lake Park and answers the question ‘How can I get my employees to help me more?’.
When I started working online I mistakenly thought that it was about building a website that would attract lots of people who would want to buy my products and services. I could then make good sales and life would be great.
In fact, at that time there was a great deal of emphasis from web developers and graphic designers to invest in a well designed and well constructed website but little emphasis on what happened around that site.
I was using the good old strategy of ‘Build it and they will come.’
I had a wake up call one day when a wise online marketing expert told me that a good rule of thumb to use in thinking about the web is this:
25% of your web effort is about your website
75% of your web effort is about other people’s sites
This meant a change of paradigm for me and a completely different allocation of resources. The most important resources in my business are TIME and MONEY and I had to reallocate my time and money away from my own site to other activities which built an online presence for me beyond my own website.
How much activity do you have on other people’s websites?
How much web presence do you have beyond your own website?
When you want to implement a new idea in your business it is helpful to understand how the idea will impact the different parts of your business.
Today Andee gives some tips on how to see which part of your business your idea might impact and explains why some ideas are harder to implement than others
The Vlog series comes from One Sherpa an online global membership community dedicated to helping small business owners succeed and prosper.
The series is filmed on location around Melbourne, Australia and answers questions commonly asked by small business owners.
This video is filmed from Puffing Billy at Emerald Lake Park and answers the question ‘How come my ideas take so long to implement?’
Do people know the sound which is coming from your business?
When I started working online I mistakenly thought that it was about building a website that would attract lots of people who would want to buy my products and services. I could then make good sales and life would be great.
