One Sherpa

Can you remember what it was like when you did all your research in person?

Those were the days when you went to display home villages and went through all the homes looking to see if you liked one that suited your lifestyle.

Before going you knew very little detail and were in no position to make any decision because your ability to do research was limited.

Fast forward to today and because of the internet and all the content online you can have a look through all the homes before you even go near the display village.

Most of this research is working out what you DON’T want. You’re qualifying which homes really are worth pursuing.

So how does this apply to your business?

If your prospects know very little about you then you have not allowed them to do sufficient research and you may end up with lots of ‘tyre kickers’ who waste your time.

Prospects should know more about you than you know about them.

If you have the correct web presence then they can find out enough about you to qualify themselves and also to be in a position to move more quickly once you have met them face to face.

What is your experience with tyre kickers?

How much of a time waster have they been in your business?

I haven’t met a business owner who hasn’t had this experience sometime in their life so if you’re feeling like this today then you’re not alone.

Thousands of business owners have felt like this and often for very different reasons.

Here’s a few examples you might relate to:

• Cash flow is just not flowing because customers won’t pay their accounts.
• Staff are leaving and you feel as though no one is left to help you.
• Technology is great except when it won’t work and you feel hostage to it.

So what’s the answer!

There is a well known saying ‘The night is always darkest just before the dawn,’ which is true for all of these circumstances.

If running a business was really easy then you’d probably find more people who were doing it.

Think about this:
When you’re half way up a mountain and feeling tired don’t look up. You’ll only feel discouraged at how far you’ve still got to go. Look back down the mountain and encourage yourself with what you’ve already achieved.

When you feel discouraged it’s time to look back at everything that you’ve achieved to date.

From experience I can tell you that it’s not until you have achieved a few things that you’ll feel discouraged and want to give up. In the early part of your business you’ll be so pumped and motivated that you’ll have no need to reflect.

It’s only when you have been on the road and achieving quite a lot does it seem as though everything is too hard and you want to give up.

So what’s your experience on this?