“Business DNA is a critical part of our recruitment process”
“Every person who we interview does a DNA test and gets cross-references with their team and managers before we talk to them. We then use their reports to ask the “hard questions” during the interview, instead of finding out critical flaws and personality conflicts that might take months to discover. Business DNA gives us a practical tool that we can use to get the most of our teams. I couldn’t recommend it more highly.”
Eugene Ware
Chief Executive Officer
Noble Samurai
“We now have language to discuss topics that were previously challenging”
“Through Business DNA we have learnt how to improve our communication with each other, including learning how to recognise when one of our team members are struggling. Since this meeting Andee has provided on-going coaching for our team in groups and on a one-on-one basis. This on-going coaching has been essential in gaining the best out of Business DNA.

Michael Ryan
Principal Consultant
Booth Associates
“Business DNA was the glue to stick our project team together”
“We sent four members of staff overseas to work closely together on an important assignment to work as a highly effective team. The team had very different personalities and with travel stress and lack of sleep there were risks to the project. Andee conducted a tailored DNA workshop with the team to ensure the various strengths of the team could be harnessed.”
– the project result was a resounding success!
David Drake
CEO & Founder
Revelation Software Concepts Pty Ltd
“Understanding the figures is very important but also very difficult. Using The Financial Fence® is like taking off a foggy mask.”
“You can begin to see how what you do in the business affects its financial health. Then you can adjust your processes to suit your ideal outcome. We began to understand how our trading terms affected the business. So we’ve changed our practices to pace our payables with our receivables.
Using The Financial Fence® makes the company’s financial figures accessible to everyone in the business. I can actually have a real conversation with our Financial Controller because now we’re both on the same page.”
Sam Furphy
CEO Urban Maintenance Systems
“I have been in a number of businesses since 1979 and through that time have never quite understood how everything worked together.”
“One Sherpa has opened my eyes to what business is really all about. Before I met them I seemed to borrow more each year and was in the process of selling off parts of my business to stay afloat. Since starting their programme I have had the pleasure of not only getting more cash in my business but also buying back the parts I’d sold.
I never thought that getting my business model right could have such a profound effect on my business, the way I could understand it, and the cash flow that came to me.”
Michael Selby
Principal
Excel Drive
“I have watched The Financial Fence Pty Ltd develop its methodology and education over the last five years.”
“As a direct result of using the principles in their education programme, my business has grown 600% in the last four years under their guidance.”

Graeme Weller
Managing Director
Energy Price Solutions Pty Ltd
“As someone with a non-financial background, I have attended many “finance for non-finance people” courses over the years.”
“None of them taught me as much as ‘Where’s the Money Gone?’ It’s use of clever analogy and clear explanations has finally given me a ‘big picture’ understanding of how financial statements really work.”
David Brewster
Principal, Business Simplification
“We have many tools but none that actually gives you a picture to show the changes from one period to another and quickly highlights the differences…”
“I will be using this as a monthly report. It gives me a better understanding of working capital effect which… tells me in which branch we should be investing either new equipment or people… what I have seen in my branch managers is that they are looking at their businesses in a different way. They have a different approach to inventory and credit.”
Ed Manzi
State Manager, Smorgon Steel Regional Distribution
“The Financial Fence has positively impacted the regional business both in terms of the understanding of the numbers, and in terms of communication of the numbers…”
“The Financial Fence provides clarity around the financial performance of their business… this clarity enhances the conversation with a branch manager when talking about the business. The ability to have a conversation about both profit and cash flow, and agreed business ratios in a one-page report ensures the discussion remains relevant. The ability for the “Fence” to track the interdependency of profit and cash is improving decision making through greater understanding. The Financial Fence is allowing us to use a common language and is enhancing the sharing of information at branch level.”
John Costa
National Commercial Manager
Regional Distribution, Smorgon Steel Distribution
“We found the financial fence model a great tool which made looking at our finances clear and easy to make sense of.”
It gave us a clear understanding of where our money is going, where it is at and what it will look like in the future. We wish that we knew about this tool sooner as it really is a great help.”
Scot and Lorraine Leslie
Seminar Attendees
