In the famous stories of Doctor Dolittle there was a strange animal called a PUSHMI-PULLYU. They had no tail but a head at each end and were very difficult to catch or sneak up on.

Made me think about how profit and cash flow push and pull against each other in a business.

• One month the profit seems to be great but there is no cash.
• Next month the profit falls away but there is cash in the bank.
• The struggle is getting both profit and cash flow working together and heading in the same direction.

If you relate to this challenge in your business you will understand how the ‘pushmi-pullyu’ must have felt all the time!!