Can you remember the famous line from the yellow pages advertising?
Let your fingers do the walking
This is an obvious throw back to when all research was done by walking around and meeting everybody face to face.
Obviously in the fast paced world we now live in, time is at a premium and it is impossible to do all your research face to face.
Your web presence, if done well, can be the greatest qualifier that you have.
And think about this…it saves your time which is one of the most precious resources you have.
Think about it.. Would you rather be wasting time qualifying prospects or spending that same time doing more productive things in your business?
That may also give you more valuable time with your family or friends as well.
So the best way to do this is to be more transparent in your business by making information more readily available on line.
Your prospects can take as long as they like going through it and through that process are more qualified when you meet them face to face.
Do you have examples of prospects coming in to your business ready to buy because they’ve completely qualified themselves through researching online?
I’d love to hear your story
Can you remember what it was like when you did all your research in person? 
The online community can be very unforgiving particularly if they get a sniff of a lack of authenticity.
One of the things that has fascinated me about the internet is the fact that lead generation, starting conversations and building relationships always requires providing a potential customer with something valuable for FREE first. 
