One Sherpa » Marketing

How you can avoid getting lost in your marketing in three easy steps

Andee Sellman — Thu, 23 Sep 2010 01:00:01 +0000

As a small business owner it’s really easy to get overwhelmed with trying to keep up with the latest in marketing techniques. There seems to be a never ending list of things to increase the effectiveness of your marketing such as search engine optimisation, social media and automatic referral generation but where do you find [...]

How do prospects qualify themselves?

Andee Sellman — Thu, 05 Aug 2010 01:00:09 +0000

Posted in Marketing

Can you remember the famous line from the yellow pages advertising? Let your fingers do the walking This is an obvious throw back to when all research was done by walking around and meeting everybody face to face. Obviously in the fast paced world we now live in, time is at a premium and it [...]

How to prevent ‘tyre kickers’ in your business

Andee Sellman — Thu, 29 Jul 2010 01:00:56 +0000

Posted in Marketing

Can you remember what it was like when you did all your research in person? Those were the days when you went to display home villages and went through all the homes looking to see if you liked one that suited your lifestyle. Before going you knew very little detail and were in no position [...]

How To Build Trust Online

Andee Sellman — Thu, 26 Nov 2009 00:00:27 +0000

Posted in Marketing

The online community can be very unforgiving particularly if they get a sniff of a lack of authenticity. So building trust is an important component if you want to build a quality circle of people around you. One of the things I have found is that trust is built slowly and intentionally. The greatest tool [...]

What’s FREE worth on the internet

Andee Sellman — Thu, 19 Nov 2009 00:00:06 +0000

Posted in Marketing

One of the things that has fascinated me about the internet is the fact that lead generation, starting conversations and building relationships always requires providing a potential customer with something valuable for FREE first. Long gone are the days when consumers enjoyed being bombarded with mass advertising. So why is this? What makes FREE so [...]

Finding Your USP and Sticking To It!

Andee Sellman — Thu, 12 Nov 2009 00:00:28 +0000

Posted in Marketing

One of the things I find frustrating as a small business owner is people who come and try to convince me to move away from my niche and enter the bigger markets in the hope of finding new customers and more volume. This week I came across a Youtube video which shows a small business [...]

Keywords – The Answer to Being Found!

Andee Sellman — Thu, 05 Nov 2009 00:00:28 +0000

Posted in Marketing

Every business needs to have new leads coming through their business on a frequent basis if they ever want to grow. In a previous post I talked about the catch cry of the 21st century ‘Just Google it’. So what are you doing when you Google something? You are typing in a KEYWORD to search [...]