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Finding Your USP and Sticking To It!

By on November 12, 2009 in Marketing

One of the things I find frustrating as a small business owner is people who come and try to convince me to move away from my niche and enter the bigger markets in the hope of finding new customers and more volume.

This week I came across a Youtube video which shows a small business owner who has succeeded in remaining a niche player in his industry.

The video is full of practical tips on how to remain focused and win so I encourage you to watch it through to the end.

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Keywords – The Answer to Being Found!

By on November 5, 2009 in Marketing

Every business needs to have new leads coming through their business on a frequent basis if they ever want to grow.

In a previous post I talked about the catch cry of the 21st century ‘Just Google it’.

So what are you doing when you Google something?

You are typing in a KEYWORD to search for a product or service.

Imagine if you were to ‘own’ a key word or series of key words.

When any one had the urge to ‘Just Google it!’ your business would be displayed and potential customers would be able to ‘click’ on your business.

That’s the power and value of keywords to your business.

So how do you go about finding keywords?

There are lots of different providers of software that can assist you.

Just type key word research into Google and you can find plenty of options.

BUT wait, the one that we use is fairly new to the market but has stacks of additional features in it.

It’s called Market Samurai and you can get a free copy of it by clicking here.

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