One of the most valuable assets of a small business is an online list of people who are prepared to receive information via email.
I bet you have an effective way of communicating with your customers because without it you can’t send out invoices and collect your money
But what about your list of prospects?
What about the people you’ve met at networking events, trade shows or other business meetings?
What do you do with all the details?
If you’re like many business owners these details are kept in a variety of places with no specific system for follow up.
Developing an online list which keeps all the details and through which you can distribute valuable information and offers is becoming a key marketing requirement for small business owners.
Outbound email to your list is the new advertising of the 21st century and the most cost effective way of bringing high quality leads into your business.
How are you going with your list?
What experiences do you have?
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