When I started working online I mistakenly thought that it was about building a website that would attract lots of people who would want to buy my products and services. I could then make good sales and life would be great.
In fact, at that time there was a great deal of emphasis from web developers and graphic designers to invest in a well designed and well constructed website but little emphasis on what happened around that site.
I was using the good old strategy of ‘Build it and they will come.’
I had a wake up call one day when a wise online marketing expert told me that a good rule of thumb to use in thinking about the web is this:
- 25% of your web effort is about your website
- 75% of your web effort is about other people’s sites
This meant a change of paradigm for me and a completely different allocation of resources. The most important resources in my business are TIME and MONEY and I had to reallocate my time and money away from my own site to other activities which built an online presence for me beyond my own website.
How much activity do you have on other people’s websites?
How much web presence do you have beyond your own website?
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