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Finding Your USP and Sticking To It!

By on November 12, 2009 in Marketing

One of the things I find frustrating as a small business owner is people who come and try to convince me to move away from my niche and enter the bigger markets in the hope of finding new customers and more volume.

This week I came across a Youtube video which shows a small business owner who has succeeded in remaining a niche player in his industry.

The video is full of practical tips on how to remain focused and win so I encourage you to watch it through to the end.

About Andee Sellman

Andee is Founder & CEO of One Sherpa, and a trusted business advisor and qualified accountant. After two decades of experience running businesses in different countries, cultures and industries, he specialises in combining financial communication with human behaviour, which assists with better personal and organisational performance.
View all posts by Andee Sellman →

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3 Responses to Finding Your USP and Sticking To It!

  1. Jonathon November 16, 2009 at 6:33 pm #

    loved it. a must watch

    Reply
  2. Clyde Boom November 17, 2009 at 7:34 am #

    Hi -

    Your “Affiliates” video at this link:

    http://www.onesherpa.com/memberships/affiliates

    would not play for me.

    It opened in a larger pop-up box, but it didn’t start automatically, or when I clicked on the triangle.

    Please let me know when it works, thanks,

    Clyde

    Reply
    • Dean Sellman November 18, 2009 at 3:38 pm #

      Clyde, we’ve seen it and access is now restored

      Reply
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