The online community can be very unforgiving particularly if they get a sniff of a lack of authenticity.
So building trust is an important component if you want to build a quality circle of people around you.
One of the things I have found is that trust is built slowly and intentionally.
The greatest tool I have found to do this is using FREE to demonstrate authenticity and value to my potential clients.
Small business owners are naturally sceptical because they have to be to survive in the rough and tumble of the business world.
If I can demonstrate value in our FREE offers then in time they will trust us to buy something.
FREE provides the mechanism for One Sherpa to build a circle of trust to demonstrate that value and add to our community of thriving small business owners
There is no doubt that starting to build trust is the most important part of your blog and or your business. The biggest lesson that you can learn is that it takes time. It will never happen over night and if you try and earn it too fast it will come back and bite you. Like all good things it takes time!