Can you remember what it was like when you did all your research in person?
Those were the days when you went to display home villages and went through all the homes looking to see if you liked one that suited your lifestyle.
Before going you knew very little detail and were in no position to make any decision because your ability to do research was limited.
Fast forward to today and because of the internet and all the content online you can have a look through all the homes before you even go near the display village.
Most of this research is working out what you DON’T want. You’re qualifying which homes really are worth pursuing.
So how does this apply to your business?
If your prospects know very little about you then you have not allowed them to do sufficient research and you may end up with lots of ‘tyre kickers’ who waste your time.
Prospects should know more about you than you know about them.
If you have the correct web presence then they can find out enough about you to qualify themselves and also to be in a position to move more quickly once you have met them face to face.
What is your experience with tyre kickers?
How much of a time waster have they been in your business?
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