One of the things that has fascinated me about the internet is the fact that lead generation, starting conversations and building relationships always requires providing a potential customer with something valuable for FREE first.
Long gone are the days when consumers enjoyed being bombarded with mass advertising.
So why is this?
What makes FREE so important?
FREE means you have to invest in earning your right to have a conversation with someone on the internet.
All of us wonder about the bad things that happen on the internet but having a culture of FREE means that people have to make a valuable investment to join a conversation and also earn the right to market to consumers.
Has this culture and practice emerged to keep the internet a place of authenticity?
Does FREE means that consumers are demanding more authenticity before being prepared to buy?
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