The old ways of marketing and selling are becoming increasingly ineffective. Businesses that don’t adapt to the new ways of marketing and attracting customers will increasingly get left behind.

Today Andee looks at the difference between old (two step marketing) and new (three step marketing)

The Vlog series comes from One Sherpa an online global membership community dedicated to helping small business owners succeed and prosper.

The series is filmed on location around Melbourne, Australia and answers questions commonly asked by small business owners.

This video is filmed from the Blackburn Lake, Melbourne and demonstrates the importance of understanding Two Step versus Three Step Marketing.