Many business owners make a fundamental mistake when looking at what their business is worth.
Today Andee discusses what this mistake is and what you must do as a business owner to ensure your business is saleable and to understand how this element impacts the true value of your business.
The Vlog series comes from One Sherpa an online global membership community dedicated to helping small business owners succeed and prosper.
The series is filmed on location around Melbourne, Australia and answers questions commonly asked by small business owners.
This video is filmed from Milano’s Cafe, Vermont and answers the question ‘What’s my business worth?’
Hi Andee,
Great insight. I believe you might have left one critical element out of the equation. ‘BRAND’
For example you brand if built right can be worth more than sales – expenses – self = profit. These are tangible elements that make up value correct. But the intangible is just as valuable, measurable and sell able (if built correctly). The brand (even personal brand) often is the most valuable asset for a company. Founders of companies like Walt Disney, McDonalds, HP and even personal brands like Oprah, Madonna, David Beckam all understand this and consequently protect their brand at all costs.
Luv your work and thanks for the video!
I do believe that the asset of ‘brand’ should be in the equation Andee. If you build your brand well then you can pull yourself out of the business no probs at all. And often often its worth more than all the other assets put together. Just ask the founders of Disney, Beatles, HP, Harley Davidson or even modern day personal empires like Oprah, Beckam, Obama etc.
LUV YOUR WORK AND ENJOYED THE VIDEO!