Often business owners focus on making sales believing that just making more sales will generate more cash. In reality of course a sale only produces cash when the customer has paid you.

In fact if your customers are slow to pay you, then making more sales can actually consume cash in the short term. Andee examines this situation in today’s video.

The Vlog series comes from One Sherpa an online global membership community dedicated to helping small business owners succeed and prosper.

The series is filmed on location around Melbourne, Australia and answers questions commonly asked by small business owners.

This video is filmed from the National Herbarium, Melbourne and answers the question ‘When is a Sale Not a Sale?’