Below is the list of 12 free videos available to all members.
1. The secret of sustainable business (11:15min)
Three areas of focus for attracting new customers, exposing the myth of the better mouse trap, why more sales are not always a good thing in business. How to avoid downward price pressure on your businesses product and services and the importance of attracting the right customers.
2. What is a target market (8:13min)
What is a target market? The three “R’s” of identifying target customers. Look at your market segmentation and where to aim your marketing. Understand the three key elements relating to your target market.
3. Need more than a profit and loss account (8:09min)
Learn how to understand why cash is different to profit, and why your budget must include more than a profit and loss account. Why budgets should form part of your plan for the coming year, and remembering to include the right investments in developing your budget.
4. Cash is King AND Plan Ahead (6:05min)
Learn the importance of cash in the long term sustainability of your business. The difference between Market related expenses and Capacity related expenses. Why it is important to plan before you borrow for your business.
5. Four key areas of investment (9:08min)
In this topic we will be looking at the four keys areas of business investment. 1. People, 2. Brand and Brand Promise, 3. Working Capital, and 4. Fixed Capital. Why it is important to lead your business by strategy and investment.
6. Development of your unique selling proposition (8:28min)
The importance of being unique in your market. A simple process you can follow to develop a powerful USP for your business. Why your USP must be perceived as valuable by your customers. How to determine if your USP is tight enough to be effective.
7. Four key areas of investing your time (7:42min)
Here we will look at four different areas that require your time. 1. Business, 2. Children, 3. Spouse or Life Partner and 4. Yourself. Learn how it is important to understand these areas and how to balance your life around them.
8. Creating a person who represents your target market (5:50min)
Business success is about building relationships with customers and potential customers. This topic gives you a powerful way to help you and your staff relate better to people in your target market. We look at three examples of how to personify your target customer(s).
9. Definition of Business Model (7:00min)
What is a business model, in this topic we explore our definition of a business model and examine the three key parts that will constitute your business model.
10. Do you have a job or a business? (6:25min)
Most people start a business looking to achieve one thing and unfortunately most fail to achieve it. This topic looks at that elusive goal and the reasons why most fail to achieve it. This topic will challenge you to consider if you do actually have a business that serves you or if you are really still in a job where you are both the boss and the hardest working employee.
11. Managing Working Capital (7:13min)
Why managing working capital can sometimes feel like herding cats, and why the mismanagement of working capital will soak up the cash out of your hard earned profits. Find where to start when trying to reduce your working capital.
12. Killing the DIY bug in your business (11:17min)
You must kill the DIY bug in your business before it kills you (or your business). Discover the one critical key to killing the DIY bug in your business, Learn about “sweat equity” and how it subtly robs you and your family of time and money if you don’t use it wisely. Understand the value of trust and how lack of it will cause you stress and limit your success. An example of the high cost of being a DIY’er in business and the five major impediments this brings to prevent you achieving true business success.