There is a creative part of every human being, but unfortunately it has often been locked away by parental or educational conditioning that says, in effect, “The most important thing in life is to be safe and have enough money to make ends meet.”
There are literally thousands of good business ideas in people who don’t even realise it because they have lived most of their life in the logical part of their brain and never been released to be creative.
Can you imagine your parents encouraging you to be an artist or a musician?
For the last century, children have been encouraged to be doctors, engineers, architects, accountants. Schools have been set up to ‘manufacture’ these types of people and students who don’t ‘fit in’ are often made to feel second rate citizens. This has led to them suppressing much of their creative flair.
Good business ideas come from releasing your creative flair. And the simplest way to do this is to help solve problems that people encounter on a regular basis. All you have to do is solve the problem for people for a price that is more than what it costs you to solve it.
For example, a problem used to be that people needed ice for their drinks when having a barbeque at home. The solution: Party Ice which you can now buy from most garages. Simple problem – simple solution
The key in finding a good business idea is observing people and situations and look for problems that need solving. Then find the simplest and most cost effective way of solving this so that people think they’re getting a bargain and suddenly you’ve created a business opportunity.
What experiences would you like to share on this?
What are some of the simple problems you’ve found for your customers?
This week I heard of another small business owner who had left their business premises and taken the business back into their home.
