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How many times have you wished that your email had more value in it?
If you’re like me it is often full of junk and people trying to sell me things that I really don’t need or want.
In fact it can become quite a pain having to clean out the junk folder every now and then.
BUT on some occasions I get really useful information from people who I’ve chosen to receive an email from and I actually look forward to receiving an email from them
In this case I’m a person who VALUES receiving that email.
Think about it.
When I’m looking for that email I’m open to receiving information and also open to receiving an offer from that person.
This is the 21st century style of marketing for small business owners which most of them have forgotten about.
How many emails a month do you send out that have this affect?
I’d love to hear about your experience with email whether positive or negative
Today I want to share with you some thinking from the CEO of a fast thinking software company.
In it he describes a new area of marketing that business owners need to develop if they are to grow their business in the future.
“To understand how to do this, you need to know about a fundamental business problem at the heart of nearly every company on the planet. Here’s the problem:
They have a “lead generation department” (marketing); and
They have a “lead closing department” (sales); BUT
They don’t have a “lead warming department.”
To make the shift from outbound hunting to inbound harvesting, you need a lead warming function in your business. Simple as that.”
Today we challenge you to think about what goes into calculating your gross margin. Many business owners tell us that they don’t have any product costs and a gross margin in their business because they are a service business.
But… that doesn’t mean you don’t have cost of sales, it just means your calculation will include some different items.
The Vlog series comes from One Sherpa an online global membership community dedicated to helping small business owners succeed and prosper.
The series is filmed on location around Melbourne, Australia and answers questions commonly asked by small business owners
This video is filmed from Blackburn Lake, Melbourne and answers the question Why is cost of sales becoming irrelevant?
How many times have you wished that your email had more value in it?
Today I want to share with you some thinking from the CEO of a fast thinking software company.
