Have you ever wondered why your business is not growing bigger?
Have you ever wondered why ‘the buck always stops’ with you?
Do you wish you could find a way to increase your effect in your business without having to do it all personally?
If you answered yes to any of these questions then the likely issue you are facing is YOU.
Many business owners I meet spend so much time trying to get things done they never stand back and have an objective look at what THEY are doing. And when I ask them ‘why?’ – the answer is simple. They don’t have time to!!
Now that may sound quite stupid to you but it is a fact that many people are so caught up in their own world they rarely move outside it to see what other people are seeing when they look in. That’s another way of saying that they fail to get a second objective opinion from someone else.
Now this can be quite scary for a business owner who is supposed to know everything about their business and be successful. It can be quite confronting to realise that you don’t know everything and even worse that other people might see it.
How would your employees feel if they saw it?
What would a customer think if they had any idea that you might be struggling?
Suppliers might look to take advantage of you if you opened up to them!
So you’re stuck in your own little world trying the best you can and never quite getting as far as you wanted.
Do you worry about getting tired and losing the energy required to keep your business going? Some people I know are too frightened to stop because they wouldn’t know what to do if they stopped.
There is a simple answer to your issues and that is to discover an objective view of yourself and someone who can help you manage yourself better and help you find the peace of mind that comes with knowing you’re doing well.
Ever heard this?
The answer to all your problems is more sales. If you got better sales and higher prices then everything would work.
This has been the catch cry of many practitioners of small business coaching and while it is partly true it fails to deal with the any of the behavioural issues of a business owner.
Small business coaching is about a person as well as what they do.
Let’s look at a sports coaching environment for a moment. Do you think there is a single answer for every type of sport and every type of person involved in sport? You’re right!! There isn’t.
Everything starts with the uniqueness of the individual. Are they tall or short for example. This will determine the type of sport in which they are most capable of being successful.
Most business owners start with a dream and then have real difficulty in realising that dream. Many are wired to go out and do something before ever thinking about themselves or how they might need other people around them to help. As a result they don’t look for help and continually struggle. And most likely they struggle with themselves more than others.
This is a big hole in the world of small business coaching. Many business owners would get far better results if they understood themselves before DOING anything like trying to increase sales.
In order to be more effective small business coaching must assist the BEING of a small business owner as well as the DOING of a small business owner if a coach wants to unlock the potential in each unique individual.
What are your thoughts on this?
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