Do you wish you had more people to help you in your business?
Do you wish that the employees you do have would do more for you?
What would happen if somehow everyone in your business started to pull in the same direction?
All these questions point towards an issue in your business with YOU(the business owner) not being able to multiply your effect through your business.
One of the things that many business owners suffer from is a lack of time because they’re probably trying to DO too much in their business rather than making sure things are done.
When I was the Finance Director of BTR Nylex, (a 7 billion dollar manufacturing business) my son came to me one day and said,
“Dad, you don’t actually do anything do you. All you do is go to meetings and more meetings but everyone does the stuff, you just go to the meetings.”
When I first heard that I was quite taken aback because I was sure that I was doing a lot but it made me realise in a business that size, if I was going to be effective, my influence had to get way beyond my physical presence.
This is the same for a business owner. Your influence must get way beyond your physical presence or else everyone will be trying to figure out what to do next and often it will happen in a very uncoordinated fashion!
So how can you make this all happen?
I like to call this ‘bottling the business owner.’
If we could take the essence of who you are, what you stand for, and the vision for your business and package that up into a bottle we could take that anywhere in your business, pour it out and people would be able to know what to do.
You might think by this I mean turn your business into a series of processes and procedures and everything will be right. If you thought that, then you would be about half right.
Processes and procedures are very important but they contain no emotion and in my experience people find energy and passion from their emotions.
The most important part in my business is accessing the energy from each of the unique people in my business and them finding and accessing the unique energy in me.
So bottling the business owner is much more than a boring set of processes and procedures. It must also contain the essence of who you are and how you tick.
So how can you get this from small business coaching?
Your small business coach must be able to help you find the uniqueness in you. What is it about you that is different to other people and how is this expressed in your business.
For example, are you a reserved person or an outgoing person?
Do you travel at a fast pace or are you more patient?
Are you ambitious or quietly content?
These and many other characteristics will determine the type of person that you are and how you are perceived in your business.
This is what people will experience and hear as you travel personally through the business. It is not so much about what you DO but for most business owners their effect is felt by others more from who you ARE.
The unfortunate thing is that many people think that everyone is basically the same or they will be when they grow up.
They spend all their life waiting for people to grow up and wondering why they can’t get the best out of their people unless they are on top of them all the time.
Does you small business coach help you with accessing who you are or simply deal with what you do?
No comments yet.