Are you frustrated at the lack of progress in your business?
Has your business turned out quite different to what you thought it would be like when you started?
Is your cash flow so weak that you’re only just keeping your head above your current debt level?
If you answered yes to any of those questions you may be thinking it’s time to get help from a small business coach.
But wait! Before you even think about getting a coach you need to work out what you want from small business coaching because like any expense in your business you need to make sure that you are getting value for money.
As a business owner you probably get lonely at times because the ‘buck’ always seems to stop with YOU. It can be very discouraging to see everyone else get a break but have to face up to the fact that you’re left with all the problems.
It is easy in these circumstances to find someone who you can talk to and who supports you emotionally but by itself this will not get your business heading in the right direction. So make sure you’re not just looking for an emotional fix because this may make you feel good but be a complete drain on your business finances.
You can contrast this with finding a coach who is a complete control freak but who knows exactly what needs to be done, forces you to do it their way and effectively takes over the running of your business. This can feel just like a takeover but when you’re desperate you’ll go along with it because you’ve tried and nothing seems to have worked. The major issue is that if your coach is effectively running your business what are you going to do?
Somewhere between these two extremes there is a happy medium because let’s face it, as business owners we do need emotional support. Likewise we don’t know everything and can take advice from people who have done it before.
So getting the best value relies on finding someone in the small business coaching market who allows you the freedom to call the shots and direct the business but provides the encouragement, business acumen and wisdom to back you up.
Remember that long term coaching normally produces the best results. Developing as a business owner takes time and your business also needs time to reach its full potential.
What’s your experience with small business coaching?
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