When you come across something good it’s never too long before you come across another great piece.
I hope you enjoyed Paddy’s version of the financial crisis in a previous post. Now here he is again talking about how we got in a mess with untangling credit default swaps.
Some of you may not even know what a credit default swap is!! Paddy will help you understand this in layman’s language…
By the way, for those of you who saw the earlier post… Have you been inspired to do your own whiteboard video yet? I know that I’ve thought about mine and it is on the agenda to be done before Christmas!
It’s a week since were up on Mount Dandenong and I’ve had some time to reflect and gauge the feedback from those who came up there with us.
Overwhelmingly the feedback was positive which has encouraged us to do an event next year. Many people commented that it was different to what they’d thought.
One close colleague who knows me as a finance person thought that his eyes would glaze over in the first hour and it would be boring for him. Twice he has come back and said it was nothing like he thought it would be and of course much much better. Already he has invited a few colleagues to next year’s Summit before we’ve even set the date!
We are in the process of getting all the footage and material ready to post to the internet so that people can get an appreciation of what the day was all about and also give those of you who came the chance to reminisce a little. We were hoping to do that within a week of the Summit but our filming people have been caught up in another conference and there will be a slight delay. Please bear with us…
As promised at the Summit, here is the video of Paddy Hirsch, the Senior Editor of Marketplace explaining the financial crisis and how it occurred. This is a great explanation of a very difficult subject:
The reason I’m showing you this video is twofold:
To help all of you understand the financial meltdown a little better; and
To get you thinking about the use of simple yet powerful videos like this one for promoting your business online.
On that second point… all of us need to market our business in new and different ways. If I had a dollar for every time I’d seen a manager write on the whiteboard to explain a concept to people then I’d have lots of dollars in my kitty. I encourage you to watch the video twice:
On the first time, listen to Paddy and get an appreciation of the financial crisis.
On the second time think about how you might be able to create and publish videos like this for your business. Ask yourself questions like:
What concepts would you like your clients or customers to know about your products or services?
How would you go about recording yourself drawing that on the whiteboard, then uploading that video to YouTube so you and other people can refer to it at any time?
Start by giving me something for free.
(If I like it, I won’t mind paying for the “meat”.)
There are a number of interesting articles which I’ve been reading around the Summit and just after it. These will be the next few posts as a service to bring you up to speed on the new economic conditions which are unfolding.
By the way, Lindsay and I are so committed to these innovative forms of online marketing that we’ve both signed up for Alister’s Internet Marketing Mastermind‘s course. The best-priced memberships are selling quickly, so I encourage you to act quickly if you’re interested in this exciting course.
