How many times have you wished that your email had more value in it?

If you’re like me it is often full of junk and people trying to sell me things that I really don’t need or want.

In fact it can become quite a pain having to clean out the junk folder every now and then.

BUT on some occasions I get really useful information from people who I’ve chosen to receive an email from and I actually look forward to receiving an email from them

In this case I’m a person who VALUES receiving that email.

Think about it.

When I’m looking for that email I’m open to receiving information and also open to receiving an offer from that person.

This is the 21st century style of marketing for small business owners which most of them have forgotten about.

How many emails a month do you send out that have this affect?

I’d love to hear about your experience with email whether positive or negative

Today I want to share with you some thinking from the CEO of a fast thinking software company.

In it he describes a new area of marketing that business owners need to develop if they are to grow their business in the future.

“To understand how to do this, you need to know about a fundamental business problem at the heart of nearly every company on the planet. Here’s the problem:

• They have a “lead generation department” (marketing); and
• They have a “lead closing department” (sales); BUT
• They don’t have a “lead warming department.”

To make the shift from outbound hunting to inbound harvesting, you need a lead warming function in your business. Simple as that.”

Clate Mask,
President and CEO of Infusionsoft.

What is your experience on this?

When it comes to commercial property rents there are two competing interests.

1. The Landlord looking for a return based on the value of their building.
2. The business owner looking to make a profit from use of the building irrespective of its value.

I believe that many people have not connected the fact that rent increases are often related to the wrong factor.

Here’s the problem.

Property prices have been rising faster than business owners have capacity to earn enough to pay the rent increases.

This is a major issue for the business model of many business owners and is why we check the measure Transaction Flow in our One Minute Business Checkup.

Go there and let me know how rent has affected your measure.

You’re probably in for a surprise!

I would welcome your feedback and thoughts on this

So what is the biggest overhead in your business other than people costs?

For many small business owners this is RENT of their premises.

So how can you work out the appropriate rental for your business?

It is a big decision for most people because renting is a long term commitment.

AND any improvements you make to the property usually stay when you leave.

It is also tough because you’re not sure how much your business might grow over that period but everyone hopes they run out of space because that’s a sign they’re doing well.

With the rise in property rents I believe you need to make a calculation BEFORE signing up for a lease to check what kind of returns you will make when you are AT CAPACITY.

This sounds funny when you’re just starting out BUT if the numbers don’t work when you’re at capacity there’s no hope they can when you’re starting out.

So how can you do this?

Go to One Minute Business Checkup and put the proposed rent figure into the administrative expenses along with any other costs for administration you’ll need at capacity.

Next put in the maximum sales you can get from the premises you’re committing to.

Did you pass the bench mark?

If not, then I suggest you think again because all the effort of building the business to capacity will not give you the return you deserve

Let me know how it went for you?

We may be able to help you find the answer .

Business owners often see numbers as ants walking up a page so they have no idea what’s really happening in their business.

Yes, they know the sales and maybe what money is in the bank but struggle to understand how everything hangs together.

The statistics show that 95% of businesses fail in the first five years so there has to be a problem!

That’s why we have One Minute Business Check Up

So many business owners never take a wage from their business and therefore forget to recover that cost from their customers.

Others simply have a lead generation system which doesn’t work and they struggle to get enough customers, while there is a third group who have all their profits locked up in their business and no cash flow.

In one minute you can fill in seven numbers and find what’s been wrong with your business for years, but more importantly find out what to do about it!

Click on this link to get your check up.