You know that there’s a little bit of Jekyll and Hyde in everyone of us who are business owners.
May be you don’t believe me but think about this example.
When you’re about to lodge your tax return how high would you like your profit to be?
When you want to value your business to tell someone how well you’re doing in business how high would you like your profit to be?
Unless those two analyses come up with exactly the same number you’re in the same boat with the rest of us.
You’ve got a little Jekyll and Hyde in you as well.

