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	<title>One Sherpa &#187; Marketing</title>
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	<link>http://onesherpa.com</link>
	<description>Future confident.</description>
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		<title>What’s FREE worth on the internet</title>
		<link>http://onesherpa.com/marketing/what%e2%80%99s-free-worth-on-the-internet</link>
		<comments>http://onesherpa.com/marketing/what%e2%80%99s-free-worth-on-the-internet#comments</comments>
		<pubDate>Thu, 19 Nov 2009 00:00:06 +0000</pubDate>
		<dc:creator>Andee Sellman</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[free stuff]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Small Business Management]]></category>

		<guid isPermaLink="false">http://www.onesherpa.com/?p=6147</guid>
		<description><![CDATA[<p>Posted in <a href="http://onesherpa.com/category/marketing" title="Marketing">Marketing</a></p><p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://onesherpa.com/os-content/uploads/2009/11/20091116.jpg" width="240" />
		</p>One of the things that has fascinated me about the internet is the fact that lead generation, starting conversations and building relationships always requires providing a potential customer with something valuable for FREE first. Long gone are the days when consumers enjoyed being bombarded with mass advertising. So why is this? What makes FREE so [...]]]></description>
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		<title>Catch Cry of the 21st Century &#8211; Just Google it!</title>
		<link>http://onesherpa.com/market-movements/catch-cry-of-the-21st-century-just-google-it</link>
		<comments>http://onesherpa.com/market-movements/catch-cry-of-the-21st-century-just-google-it#comments</comments>
		<pubDate>Thu, 08 Oct 2009 01:00:40 +0000</pubDate>
		<dc:creator>Andee Sellman</dc:creator>
				<category><![CDATA[Market Movements]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[offline versus online]]></category>
		<category><![CDATA[online business tools]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[yellow pages]]></category>

		<guid isPermaLink="false">http://www.onesherpa.com/?p=5957</guid>
		<description><![CDATA[<p>Posted in <a href="http://onesherpa.com/category/market-movements" title="Market Movements">Market Movements</a></p><p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://onesherpa.com/os-content/uploads/2009/10/google-home-dec09.png" width="240" />
		</p>So many business owners in the offline community fail to realise that online opportunities exist for them to enhance their business. The two functions of a business which are being radically overhauled by the technology of the internet are marketing and distribution. Just look at how Google is starting to dominate advertising and how the [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The 3 Critical Parts of Small Business</title>
		<link>http://onesherpa.com/business-finance/the-3-critical-parts-of-small-business</link>
		<comments>http://onesherpa.com/business-finance/the-3-critical-parts-of-small-business#comments</comments>
		<pubDate>Thu, 24 Sep 2009 01:00:17 +0000</pubDate>
		<dc:creator>Andee Sellman</dc:creator>
				<category><![CDATA[business finance]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[managment]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[operations]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://www.onesherpa.com/?p=5902</guid>
		<description><![CDATA[<p>Posted in <a href="http://onesherpa.com/category/business-finance" title="business finance">business finance</a></p><p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://onesherpa.com/os-content/uploads/2009/09/20090924.jpg" width="240" />
		</p>Small business is not really that complicated. You can hear lots of academics talk about plans, strategies etc etc. But at the end of the day you need to know about three things Operations Marketing Finance Most people who go into business know about the operational part of their business because without it there simply [...]]]></description>
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		<title>The Power of a Mastermind Group</title>
		<link>http://onesherpa.com/mindset/the-power-of-a-mastermind-group</link>
		<comments>http://onesherpa.com/mindset/the-power-of-a-mastermind-group#comments</comments>
		<pubDate>Fri, 14 Nov 2008 04:53:35 +0000</pubDate>
		<dc:creator>Andee Sellman</dc:creator>
				<category><![CDATA[Mindset]]></category>
		<category><![CDATA[australis media]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[masterminds]]></category>
		<category><![CDATA[Napoleon Hill]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[think and grow rich]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.onesherpa.com/?p=585</guid>
		<description><![CDATA[<p>Posted in <a href="http://onesherpa.com/category/mindset" title="Mindset">Mindset</a></p><p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://onesherpa.com/os-content/uploads/2008/11/mastermind-291x3002.jpg" width="240" />
		</p>I have recently joined a mastermind group and am finding it a great way to personally learn and grow. You may not have ever been part of a mastermind group and I am getting so much value out of this one that I thought it would be a good idea to tell you a bit [...]]]></description>
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		<title>Reflections on the Summit, and a great video</title>
		<link>http://onesherpa.com/events/reflections-on-the-summit-and-a-great-video</link>
		<comments>http://onesherpa.com/events/reflections-on-the-summit-and-a-great-video#comments</comments>
		<pubDate>Thu, 30 Oct 2008 05:18:23 +0000</pubDate>
		<dc:creator>Andee Sellman</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[alister cameron]]></category>
		<category><![CDATA[financial crisis]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[paddy hirsch]]></category>
		<category><![CDATA[summit]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.onesherpa.com/?p=571</guid>
		<description><![CDATA[<p>Posted in <a href="http://onesherpa.com/category/events" title="Events">Events</a></p>It’s a week since were up on Mount Dandenong and I’ve had some time to reflect and gauge the feedback from those who came up there with us. Overwhelmingly the feedback was positive which has encouraged us to do an event next year. Many people commented that it was different to what they’d thought. One [...]]]></description>
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