One of the great attributes for people online is consistency.

I have found that in developing this blog it is important to be consistent above everything else.

When I first started out I was hoping to make a blog post every day.

As many of you know I am a fan of Seth Godin who manages a blog post every day so I tried to do that.

The outcome – failure

So what happened when I was inconsistent with my blogging.

The readers became confused and didn’t know what to expect

Managing expectations is particularly important in business and even more so in the online world of blogging

When people know when I’m blogging I can always meet their expectations with regard to timing.

As a result they build trust in me as a communicator and remain as part of the tribe.

Online is a transparent way of communicating so the more consistent I am, the easier it is to meet expectations and build trust.