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	<title>One Sherpa &#187; practical business tips</title>
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		<title>Finding Your USP and Sticking To It!</title>
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		<comments>http://onesherpa.com/marketing/finding-your-usp-and-sticking-to-it#comments</comments>
		<pubDate>Thu, 12 Nov 2009 00:00:28 +0000</pubDate>
		<dc:creator>Andee Sellman</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[business tips]]></category>
		<category><![CDATA[niche marketing]]></category>
		<category><![CDATA[practical business tips]]></category>
		<category><![CDATA[soda pop]]></category>
		<category><![CDATA[unique selling proposition]]></category>
		<category><![CDATA[USP]]></category>

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		<description><![CDATA[<p>Posted in <a href="http://onesherpa.com/category/marketing" title="Marketing">Marketing</a></p><p><iframe width="560" height="315" src="http://www.youtube.com/embed/gPbh6Ru7VVM" frameborder="0" allowfullscreen></iframe></p>One of the things I find frustrating as a small business owner is people who come and try to convince me to move away from my niche and enter the bigger markets in the hope of finding new customers and more volume. This week I came across a Youtube video which shows a small business [...]]]></description>
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